The Real Juice on POM

   After reading and re-reading the series of POM juice ads on my daily subway commute, I decided it was finally time to give this drink a try. With all of the alleged health claims and ubiquitous promotion, I felt like I was missing something by not being a part of “POM Wonderful.”  

The Good: 

I’m not sure if I could call it love at first sip, but taste-wise, I was impressed with the tangy, wholesomeness of this purple passion-fruit juice. The consistency was a delicate balance of rich, velvety texture without being too syrupy. POM’s unique flavor was definitely a refreshing change to the saccharine-sweet, made-from-concentrate fruit juices you will find crowding the supermarket shelves.

The Healthy:

Medically, the studies testing the effects of POM juice show promising results. Patients drinking 8 oz. daily of POM healthy pomWonderful 100% Pomegranate Juice for 3 months showed improved blood flow to the heart. Forty-five patients with coronary heart disease were followed; those drinking POM experienced a 17% improvement in blood-flow compared to those drinking a placebo, who presented with an 18% worsening of their condition. [i]  

Guys, this part is for you… Apparently, POM promotes prostate health while reducing erectile dysfunction. An initial UCLA medical study, published by the American Association for Cancer Research, tested 45 men with recurrent prostate cancer who drank 8 oz. of POM Wonderful 100% Pomegranate Juice daily for two years. “Post-prostate surgery PSA doubling time increased from 15 to 54 months.[ii]” (PSA is a protein marker for prostate cancer; slower PSA doubling time indicates slower disease progression.) Moreover, a recently published pilot study in the International Journal of Impotence Research (2007) examined 60 male subjects with mild to moderate erectile dysfunction. “Compared to participants taking a placebo, those men drinking 8 oz. of POM Wonderful 100% Pomegranate Juice daily for four weeks were 50% more likely to experience improved erections.[iii]

Finally, POM’s fourth claim to fame is its highly concentrated amounts of polyphenol antioxidants. POM justifies its self-proclaimed nickname, the “Antioxidant Superpower,” with research data proving that POM contains more antioxidants (measured by polyphenol content) per ounce than most other fruit juices and beverages.[iv]  According to another study’s results, POM juice had the greatest antioxidant potency composite index among the beverages tested and was at least 20% greater than any of the other polyphenol-rich beverages tested. In order from highest to lowest polyphenol content, Seerem et al ranked: POM juice> red wine > Concord grape juice > blueberry juice > black cherry juice, açaí juice, cranberry juice >orange juice, iced tea beverages, apple juice.[vi]

The Not So Good:

 As I watched my roommate pour the remains of this purple goodness into a vodka cocktail (more on that, later), the Nutrition Facts Label caught my eye. While the fat- and cholesterol-free aspects seemed promising, the high sugar, carbohydrate, and potassium content almost blew me away. First of all, one curvy 24 oz bottle harbors 1290 mg of potassium… that’s over one gram and more than 25% of the total recommended potassium intake! (The Dietary Reference Intake, or DRI, for potassium for adults over 19 years of age is 4700 g.) Potassium can be beneficial for athletes who sweat a great deal or for cardiac patients trying to lower their blood pressure using diet. For healthy people, hyperkalemia (or high blood potassium) is generally rare. However, patients with chronic kidney disease or on renal dialysis, and women on certain birth control pills need to carefully monitor their potassium intake. The entire bottle of POM juice will also add 102 g of sugar to your diet, along with 120 g of carbs, almost 40% of the carbohydrate Daily Value. In one serving, POM packs in 160 calories, which is by no means meager. Finally, POM is lacking in protein and fiber, two essential nutrients for anyone, dieting or not.

The Bottom Line: 

The trick with this naturally-sugary, fruity beverage is to limit your intake to about one serving. While you won’t be getting any protein or fiber from this purple passion-fruit juice, the polyphenol content surpasses that of most common fruit juices and green tea, so you will get your fair share of free-radical-fighting antioxidants, with the aforementioned health benefits. With respect to dieting, perhaps it is more useful to consider POM a healthful snack. Personally, I love the aromatic, flavorful kick POM adds to drinks and home-made dressings.  

To get your antioxidant boost, while limiting POM’s sugar content, fix yourself a morning beverage of:

OJ

  • 1 part POM juice
  • 2 parts Light ‘N Healthy Tropicana Pure Premium Orange Juice (with some pulp)           

This “Light ‘N Healthy” variety of my favorite house-hold-name O.J. has 50% less sugars and calories than regular orange juice, with 120% of the Daily Value of Vitamin C. For an evening cocktail, add a low-calorie vodka for a rich new twist on a traditional Sea Breeze.* 

For a zesty salad dressing, mix together:

  • 4 tablespoons pomegranate juice
  • 2 tablespoons Enova brand oil
  • 1/3 cup fresh orange juice
  • 1/2 teaspoon salt
  • 1/8 teaspoon black pepper

This dressing tastes great with a spinach-leaf salad. Add cranberries, walnuts, and mandarin oranges for a healthful appetizer (see picture in Enova article).

Natural sugars and carb-content aside, POM juice truly does merit its name: POM Wonderful!    

*For those of legal drinking age, only. CitySlim does not promote drinking. If you do drink, please do so responsibly and do not drink and drive. 



[i] Sumner M et al. Effects of Pomegranate Juice Consumption on Myocardial Perfusion in Patients With Coronary Heart Disease.  The American Journal of Cardiology, Volume 96, Issue 6, Pages 810-814, 2005.

[ii] Pantuck AJ, Leppert JT, Zomorodian N, et al: Phase II study of pomegranate juice for men with rising prostate-specific antigen following surgery or radiation for prostate cancer. Clin Cancer Res 12:4018-4026, 2006

 

[iv] Aviram M. Concentration of antioxidant polyphenols found in various beverages. Free Radical Biology & Medicine, 2002.

 

[v] Aviram M. Concentration of antioxidant polyphenols found in various beverages. Free Radical Biology & Medicine, 2002.

 

[vi] Seerem et al. http://www.pomwonderful.com/pdf/Antioxidant_Beverage_Study.pdf Published on the web 1/26/08

 

 

 

 

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